Creating something that has a good cause always feels nice. The objective was to focus on branding
and designing an organization/campaign for a good cause. This design and concept goes with
todays society.
The idea of this project was to create an app based on a timer. The longer your phone is set
faced down, along with the timer ticking away, the more money is donated to adoption agencies.
Then, the money is used to take the children outside of the orphanage, such as a park or the
beach. They get to enjoy a moment, while you do too.
I went with gender neutral colors, to target to any audience. The design is modern and
sleek, with an easy use of interface. The Instagram videos aim towards a younger audience, with
fast moving motions, and music to fit the younger crowd who use social media on a daily basis.
